Audi TT turns 25 this year.
When it was introduced back in 1998 the automotive world collectively seemed to say: this can’t be a production car – it’s too radical!
But, in fact, the Audi TT that went into production was nearly identical to the concept car that preceded it. And people loved it.
Photo Credit: Audi USA
The radical original was created by a group of American and German automotive designers and went on to production as a coupe and then a roadster.
So, for its anniversary Audi is celebrating with an “Iconic Edition” of the famous and groundbreaking Audi TT RS Coupe.
It’s a limited edition with a mere 100 vehicles being produced in Europe. But still worth studying in terms of what it says about the history of Audi itself.
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Audi says the limited edition model hails the original TT with a blend of “passion and performance.”
“While the original TT was defined by its use of aluminum trim, this one reflects contemporary popular notions of sportiness with black wheels and carbon-fiber appliqué,” according to Car & Driver. “The menacing appeal of the TT RS Iconic Edition is undeniable. It sits low to the ground, with an aggressive stance, its 20-inch alloys shod with 255/30 rubber. All are finished in Nardo Grey, and the front end is accentuated by canards, blades, and a splitter; the rear end is fitted with a massive wing, and the optional OLED taillights provide a futuristic touch. This model proves that the third-gen TT’s design has aged really well.”
Back in 1998, the TT’s rounded shape was inspired by the Bauhaus principles preached by design icons such as Paul Klee, Walter Gropus, and Wassily Kandinsky.
“The TT was inspired by Bauhaus’ universal design philosophy of ‘less is more’,” March Lichte, Audi’s head of design, told the media. “The maximum reduction (of the TT’s design) was so radical and courageous that it quickly achieved the highest attribute of good design: to be timeless.”
The newly released TT RS doesn’t have quite as many rounded edges as the original one but Audi managed to keep some of the same design elements that wowed the automotive world back in the day.
Let’s take a look at all the new details as the Audi TT turns 25.
Explore the full details as the Audi TT turns 25 here.
- The Shape and Look. The sleek and sharp look is a clear reference to the original TT. The ventilation outlets, fuel tank cap, and gear knob – all with a rounded shape – all seem to point to the original shape. The current Iconic Edtion also has a matte titanium-and-black color scheme that brings it firmly into present time. The glossy black seven-arm wheels with matching brake calipers are stunning. Inside, the black and gray interior is highlighted by Napa leather seats with yellow honeycomb stitching – plus other yellow details.
- Performance. TheAudi “Iconic Edition” features the German automaker’s 2.5-liter TFSI engine with a seven-speed gear system that churns out 400 hp. You’ll sail from zero to 60 in 3.7 seconds flat and reach a top speed of 173 mph. And the engine sounds divine.
- Options. Today, the regular 2023 Audi TT is available to you as either a coupe or a convertible. The powerful TTS is available in coupe only.
The regular Audi TT is now more than two decades old and represents an important piece of Audi history.
For 2023, the base model receives new 18-inch wheels. You can expect plenty of pep, great handling, and fantastic design – think clean lines and modern – inside and out.
All-wheel-drive and a seven-speed dual-clutch automatic transmission are standard in the TT models.
You’ll get from zero to 60 in just 3.7 seconds and reach a top speed of 155 mph. Even more classic: Audi recently added an appearance package with an optional bronze theme, including 20-inch bronze wheels, bronze trim, and stitching for the leather interior. This is a car that says “expect greatness.” Starting at $52,295.
The Audi TT turns 25 this year. What better way to celebrate the anniversary than by buying your own TT. Visit us today to inquire about this luxury machine.
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